Investor Overview

Building the infrastructure for $372 Million$372 Million Community Commerce Market

White-label platforms where organizations own their community, marketplace, and mobile app. Bottom-up: 125,000 addressable organizations worldwide.

$372M

Bottom-Up SAM

2

Paying Tenants

$0

Capital Raised

Traction

Real customers, real revenue

Early-stage but profitable. Production platform with paying customers across two industries.

2

Paying Tenants

MineLink (mining) and Agrosocial (agriculture)

2

Industry Verticals

Cross-vertical validation: mining and agriculture

450+

API Endpoints

Full production platform, not a prototype

$0

External Funding

Self-funded and profitable from day one

The Market Problem

A growing market with broken infrastructure

Social commerce is exploding, but businesses are stuck renting space on platforms that don't serve their interests.

1.2B

Users on Facebook Marketplace

Building someone else's empire

$46B

Wasted on bad targeting

21% of social ad spend

0.9%

Social platform conversion

vs 74% on owned platforms

Zero content control

Family content appears next to inappropriate posts. Brands can't control what surrounds their message. Professional communities lose credibility.

Moderation is unsustainable

Negative comments never disappear. Employees and customers see every attack. Heavy moderation costs time and money with no flexibility.

Content vanishes instantly

Posts buried in infinite feeds. Important updates seen once and forgotten. No persistence, no searchability, no long-term value.

No industry customization

Instagram will never build agriculture dashboards or sector-specific analytics. Generic platforms serve generic needs. Niche communities are ignored.

Sodium is the solution
Why Now

Three shifts making this possible today

Community commerce platforms couldn't be built this way until recently.

AI agents changed the economics of building

A solo founder can now build and maintain infrastructure that required a 10-person team two years ago. Lower burn, faster iteration, higher margins from day one.

Community platforms missed commerce

Circle, Mighty Networks, and Skool proved demand for owned communities. None added multi-vendor marketplace, booking, or native app publishing. The gap is wide open.

Organizations want owned platforms

Post-pandemic, organizations learned that renting audiences on Facebook and WhatsApp is a liability. Algorithm changes, data loss, and zero monetization drove demand for owned infrastructure.

Market Opportunity

The $372 Million Opportunity

Bottom-up market sizing: 125,000 addressable organizations across trade associations, cooperatives, professional bodies, chambers, and industry networks.

$372M

Addressable Market

125K organizations globally (trade associations, cooperatives, chambers, professional bodies)

125K

Target Organizations

Associations, cooperatives, chambers, industry networks worldwide

90%+

Gross Margins

Near-zero marginal cost per tenant (multi-tenant architecture)

$0

Raised to Date

Profitable and self-funded. $0 external capital.

Why now

1

AI-native development

Solo founder + AI agents built 450+ endpoints. New economics of company building.

0

Commerce gap in community platforms

Circle, Mighty, Skool proved community demand. None added multi-vendor marketplace.

2

Proven across verticals

Live in mining (MineLink) and agriculture (Agrosocial). Cross-vertical validation.

Platform ownership demand

Post-pandemic organizations leaving Facebook/WhatsApp for owned platforms.

Don't rent your audience. Own it.

The Solution

Sodium: Where Community Meets Commerce

A complete white-label platform that gives brands true ownership of their community, commerce, and data.

White-Label Ownership

Your brand, your domain, your data. No platform dependencies or algorithm anxiety.

Replace 10 Tools With One

Feed, messaging, storefronts, bookings, and analytics. One platform instead of juggling 5 tools.

Multi-Vendor Marketplace

Enable your community members to sell their own products and services.

Launch in Days

Built on battle-tested infrastructure. Go live in days, not months.

Everything your community needs, in one place

Stop paying for a social tool, a commerce tool, a booking tool, and a messaging tool. Sodium replaces all of them.

Branded iOS & Android apps
Custom web platform
Social feed & community
E-commerce & checkout
Appointment booking
In-app messaging
Analytics dashboard
Multi-vendor support
Payment processing
Push notifications
Content moderation
Admin controls
Sodium platform interface
Competitive Landscape

The only complete solution

Existing solutions force painful trade-offs. Sodium is the first platform that truly combines community, commerce, and services.

Social Platforms

Facebook Groups

  • No brand control
  • No commerce
  • Algorithm dependent

E-commerce

Shopify

  • No social features
  • No community
  • High transaction fees

Community Platforms

Mighty Networks

  • Limited commerce
  • No multi-vendor
  • Basic mobile

Community Platforms

Circle

  • Web-only focus
  • No bookings
  • Limited commerce
FeatureSodiumFacebook GroupsShopifyMighty NetworksCircle
White-label branding
Native mobile apps
Social feed
E-commerce
Multi-vendor marketplace
Appointment booking
In-app messaging
Isolated tenant databases
Custom integrations

Our Moat

Sodium is the only platform that combines white-label ownership, native mobile apps, full e-commerce, multi-vendor marketplace, and service bookings in one unified experience.

Business Model

Built for sustainable growth

A hybrid SaaS + revenue share model that aligns our success with our customers' growth.

Starter

For operators and small communities just getting started

$99/month
25% platform fee
  • Up to 500 active users/mo
  • Branded web platform
  • Basic e-commerce
  • Community feed & messaging
  • Email support
Most Popular

Growth

For growing brands ready to scale their community

$299/month
20% platform fee
  • Up to 2,000 active users/mo
  • Native iOS & Android apps
  • Multi-vendor marketplace
  • Appointment booking
  • Analytics dashboard
  • Priority support

Scale

For established brands with large communities

$599/month
15% platform fee
  • Up to 10,000 active users/mo
  • White-label apps (your brand)
  • Advanced integrations
  • Custom checkout flows
  • Dedicated success manager
  • SLA guarantees

Revenue Streams (Current + Designed)

100%

SaaS Subscriptions

All current revenue. Predictable recurring.

Designed

Marketplace Commission

15-25% of tenant commission. Infrastructure built, activates as tenants scale commerce.

Designed

Advertising Revenue

15-25% of ad spend. Wallet and serving system designed, deployment planned.

Early Metrics

$0

Customer Acquisition Cost

Both customers acquired through direct outreach. Zero paid acquisition.

<$5/tenant

Infrastructure Cost

Near-zero marginal cost. Multi-tenant architecture.

90%+

Gross Margin

Software-only delivery. No human services required.

Profitable

Status

Revenue exceeds infrastructure costs from tenant #2.

Team

Built by one founder + AI agents

A single technical founder using AI coding agents shipped what would normally require a 10-person engineering team.

Ignacio Cabrera Bywaters

Ignacio Cabrera Bywaters

Founder & CEO

Chilean founder, based in Stockholm, Sweden

Software engineer with 10+ years building across fintech, consulting (Netlight), and academia. Published researcher in IEEE on adaptive learning systems. Saw firsthand how organizations in Chile and Sweden run their communities across 5 to 7 separate tools. Built Sodium solo using AI agents to prove that one person can ship what used to take a team of 10.

AI-native development

450+ API endpoints, 124 web pages, 70+ mobile screens. Multi-tenant architecture, real-time messaging, headless commerce. Built and maintained by one person leveraging AI agents for concurrent development. This is what capital-efficient company building looks like in 2026.

Ready to power the social commerce revolution?

We're building the infrastructure for the next generation of community-driven commerce. Let's discuss how you can be part of the journey.

$372M bottom-up SAM across 125K addressable organizationsOnly platform combining community + marketplace + booking + jobs + native app2 paying tenants, profitable, $0 raised, 450+ endpoints builtSolo founder + AI agents: capital efficiency that redefines SaaS economics90%+ margins, near-zero marginal cost per tenant

For investor inquiries, please contact us at investors@getsodium.com

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